Krystal Koo is Dream’s Head of Sales and Marketing. She manages all marketing, communications, and community impact initiatives for the company and its public entities. Krystal has significant experience across marketing and product/design development, branding, public relations, strategic planning, organizational design and innovation. She is a dynamic leader, having lead national marketing teams and has strong cultural competence. Specializing in developing master-planned communities for over 14 years, Krystal brings a global perspective to every aspect of her work and believes that Canada deserves to be recognised on an international stage. She has attracted global leaders in architecture, interior design, and marketing to work on local projects that will leave a lasting impression on city skylines across the country. Born and raised in Scarborough, Krystal is always true to her roots, building inclusive communities is of the outmost importance to her. Her continuous community involvement is a testament to that commitment. She regularly seeks to support and empower local and emerging talent who have impactful initiatives. Krystal is very involved in the local arts community and actively finds ways to integrate local artisans throughout Dream’s marketing campaigns and communities. Krystal has long lasting relationships working with private sector, government, and not-for-profit sectors to deliver the best communities for residents. She has the honour of being involved with multiple community organizations. More recently, Krystal was selected Chairwoman for the Dream Community Foundation, a non-profit organization dedicated to improving the well-being of individuals, families, and neighbourhoods across Canada.