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Jenny McMinn

Managing Director, Urban Equation

Sector: Private Sector
Discipline: Consultancy
Year: 2020

Jenny McMinn

Managing Director, Urban Equation

Magic Moment: The first time I lost a client. Back then, it felt catastrophic at the time. How could I keep consulting?! Little did I know at the time how instrumental that it would be in shaping my attitude towards ‘failure’. While I still get bummed when we miss a proposal or try something new that doesn’t work out, I am now quick to identify how can we learn from the experience and do better next time.

Key Influence: Oprah. A resilient black woman who overcame adversity to help others. She has been a true leader, promoting literature, self-improvement, mindfulness, and spirituality. I am an avid fan of her podcasts and am grateful for the diverse perspectives she brings to light.

Adrien Deveau. Adrien established a genuine work culture that recognized the strength of individuals towards a greater whole. His personal interest in me and my career growth boosted my confidence early in my career and was a great contributor to my successes. I am very grateful for the interest and support Adrien has provided over the years.

Next Big Challenge As An Industry: The real estate industry is at a crossroad. There is an immediate need to change how we build. In North America, we are currently using 5 planet’s worth of resources. We need to demonstrate that we can profitably create places where people live happy, healthy, equitable, lives within our planet’s capacity. And we need to do it now.

Secret Talent: I am an active yogi and yoga instructor. It took me years to realize how much my ‘day job’ benefits from investing in my physical, emotional and spiritual well being. I use teachings from my yoga and meditation work every day to be a better human.

On Championing Others… Integrating sustainability isn’t just environmental, it is also social. In our practice, the key to social sustainability is building a culture ‘relational fitness’ – where all voices are heard and respected. I practise this every day and regularly mentor others. I have a special interest in providing a boost to those with less privilege.

One word that captures you: Nimble. As a change agent, I am constantly learning and working on how to inspire others to build better.