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Christina Giannone

Project Manager, Development, FRAM Building Group

Sector: Private Sector
Discipline: Development
Year: 2014

Christina Giannone

Project Manager, Development, FRAM Building Group

Magic Moment: My first Turnover Meeting was one of those “magic moments” for me. I had been involved in the design and development processes of the project and so had been involved from an early stage. Watching the evolution of construction for the 22 storey condominium was in itself rewarding. To see all the faces of the purchasers who have put their trust in you, who have made one of the largest purchases of their lives, who will call your “project” their “home”, was a feeling like no other.

Key Influence: First and foremost, my father, Frank Giannone. Growing up in the family business, I was always interested in the industry – visits to sales offices and grand openings, putting on the boots and walking through dirt and mud while visiting sites under construction – it was all so interesting.

Anne Morash, Cadillac Fairview (WLI Champion 2014) – She was the first female I met in an executive role and I really looked up to her. She is a strong presence, well respected, intelligent, and confident. I really enjoyed working with her, as it gave me an opportunity to really learn how to lead in a male dominated industry.

Next Big Challenge As An Industry:
1) How to appropriately intensify. We have run out of greenfield, and need to support a growing population and focus on enhancing and supporting density though Transit Oriented Developments – a concept that is spoken about more than is actually being developed and constructed in the GTA.

2) Transit – How to scale traffic and transit improvements to support a growing population. How to reduce dependency on the car.

3) Affordable housing – the real estate market in the GTA has been intense. Prices keep rising, as demand is high and supply is low. Land costs put pressure on pro forma results. It is becoming more challenging to build housing that is affordable to first time home buyers, new Canadians, and the general Torontonian market.

Secret Talent: I am an avid baker. It is a passion of mine, and my stress relief!

On Championing Others… I make sure to give coworkers and peers opportunities to shine. I challenge them to set targets and deadlines that motivate them and sometimes push them out of their comfort zone, and provide support to help them achieve and succeed in order for them to gain experience and enhance their skills, while also benefitting the project and company as a whole.

One word that captures you: Dedicated.